In Part 1 & 2 of this series, I shared how midscale hotels are no longer just the “in-between” choice. They are increasingly becoming the preferred option for a wide and growing range of travelers. We explored who these guests are: from business travelers and cautious families, to solo women travelers and digital nomads, and why their decisions are driven more by value than by price alone. This brings us to the next essential question:

What does value really mean to today’s midscale guest?

Here’s the truth, it is not about being the cheapest option. It is about being smart, thoughtful, and consistent. Let’s take a closer look at what that looks like in practice:

Technology that supports, not overwhelms: Guests expect mobile check-ins, fast & stable Wi-Fi, and app-based service that actually works. It is not about offering the latest feature for show; it is about removing friction from the guest journey.

Tell me : Is your technology solving real problems for your guests?

Rooms that work well for real people: A functional room layout, thoughtful lighting, well-placed charging points, and a table that doubles as a workspace: these are the things that often define a guest’s impression. Not every traveler is looking for luxury, but everyone notices when a space simply works.

Tell me: What is one feature in your rooms that guests regularly appreciate?

Meaningful local touches without a luxury mark-up: Today’s travelers still want to feel connected to the places they visit. That doesn’t require a designer collaboration or five-star price tag. Sometimes, it’s a homemade/ local dish on the breakfast buffet, a neighborhood map curated by staff, or artwork from a local artist.

Tell me: How are you offering local character in an accessible way?

Essentials that are never overlooked: This is where consistency builds trust. Guests expect certain basics to be done right every time; clean rooms, hot showers, a nourishing breakfast, a sense of personal safety, and a staff that is warm, present, and helpful.

Tell me: Which of these core elements matters most to your guests?

When you compare segments, the midscale space stands out for a reason. Luxury may promise indulgence, but not always practicality. Budget may deliver low prices, but often at the cost of experience. Midscale, when done right, strikes the right balance: delivering what matters, thoughtfully and reliably.

So, I’d love to hear from you:

What does value mean to your midscale guest?

Have you implemented any small but impactful changes that improved guest satisfaction?